In Bommey, the tourism thriving state of Goa has found a promising idea — to provide houses and B&Bs with superior cleaning services, and addressing the problem of unreliable domestic help.
Writing content for Bommey’s website was truly a learning experience for us. It presented the challenges of appealing to the business’ target audience, and writing copies that anyone could understand. It also required us to convey how Bommey is different from its competitors.
Our copies for Bommey's website
Our copies for Bommey's website
Using a friendly, empathetic tone, we wanted to tell the users why choosing Bommey would mean a better, hassle-free lifestyle, specially for those who work long/odd hours. We also decided to use cards to point out the daily struggles of having an unreliable maid, and how it affects the quality of cleaning as well.
Using the catchphrase that we believe is the foundation of any service-based business — “Trust us! We take care of you”, we helped build a website that saw over 3500 monthly visitors within 2 month of website launch.