Shuru

The Hindi word “Shuru” means to start or get started. Their business model is on similar lines: kick-starting your career in 1 week. 

The tech startup wanted their social media to have a voice of its own. “We are providing non-technical jobs to freshers and professionals early in their career. Our message needs to be simple yet hard hitting”.

And so began a platform-wise strategy of saying simple things creatively, through posts, reels, texts, designs, and even memes. The ideas had to be relatable, the execution had to be unique, and the message needed to be spot-on.

We also divided our weekly content into various categories:  topicals, relatable content, value-add posts, and trust-building content. This helped us understand Shuru and their audience even better. 

As a result, Shuru’s Instagram following saw an organic rise from 0 to 600 in the first 2 months itself.  

The app also saw 10K+ registered users after launching Shuru online.