La Mimi Bakery

One of the best things about this job is to get to meet people from around the world, and hear how their business came to life. Mimi Bakery in Algeria was one of our first clients, and just like us, was getting started as a boutique business. 

Their story had to be told the right way through their About Us page.

We asked them everything about their journey, and what the bakery meant to them. For us, it was very important to make the write-up feel personal and honest. We suggested that the voice of the business be of the founder instead of the bakery, about which the founder got really excited. 

On reading our version, her first reaction was, “I hope that every baker who flourishes (and sometimes fails) in the kitchen, can get inspired by this story and dare to dream a little”