Go Lifo

Now this was a tricky one. GoLifo is a platform to pre-network before the actual event. That’s actually a pretty great concept. Imagine all the time you could save at a networking event if you already knew the attendees there!

We wanted the website copies to look personal but also easy to read. And so, we began finding the voice for GoLifo. A language that could be understood by all its beneficiaries, i.e., the sponsors, the attendees, and the organisers. It was also a way to make the platform approachable for those who are often too shy to network.

Don’t we all know talented people who struggle to go up to someone and strike a conversation? We wanted the website to feel like a safe space for everyone.

And we are honestly very happy with the final product! The website doesn’t read like an automated text, and the concept can be understood by anyone.