SOAR AFRICA

‘Soar Africa’ is an NGO striving to improve the lives of kids in Africa, and freeing them from the crutches of poverty, illiteracy, trafficking, and negligent health care.

When the organization asked us to revamp their whole website, we knew the sensibilities we had to bring to the subject matter. We re-wrote the whole content to make it more approachable and impactful. And engaging in a way that donors and volunteers could comprehend what’s at stake for these inspiring, fearless kids.

We also focussed on giving the website a new look altogether —- right from choosing the teal from the logo as the primary colour, to a font that felt both readable and unique, to getting rid of all the elements that were not contributing in any way.