Federal Bank of India

If someone had told us a year ago that we’d get paid to make memes, we’d have scoffed like a snooty teenager. It would have been even more unbelievable if a bank was going to make this happen for us. But the Federal Bank of India is no ordinary bank, right?

In order to raise awareness about the alarming phishing calls, cyber attacks, and financial frauds, they approached us to make fun, Bollywood-themed memes to send the message across.

The next few days were spent revisiting our favourite movies and iconic dialogues that we still remember by heart. The campaign's theme was #TwiceIsWise, which means when it comes to your personal wealth, checking twice is wise. The engagement rate on these posts was way more than their other posts, and the customer response was heartwarming. 

Needless to say, this was one of the most fun projects that we’ve been a part of!